Why I Started RAWZ.MEDIA
When I first began working with international brands in China, I realized something powerful — success here isn’t about just translating your message; it’s about transforming it.
China’s digital landscape moves faster than anywhere else in the world. Trends shift overnight. Audiences evolve weekly. What works in the West rarely lands the same way here — and that’s where I found my passion: decoding this market’s psychology, rhythm, and creativity.
After years of helping global names like Ferrari, Porsche, and Florentia Village build their voice in China, I wanted to go further. That’s why I founded RAWZ.MEDIA — to help brands not just enter China, but truly connect with its people.
At RAWZ, we combine strategy, storytelling, and cultural intelligence to craft campaigns that resonate — because every brand has its own story, and in China, how you tell it makes all the difference.
Welcome to RAWZ.MEDIA.
Your brand’s next chapter starts here.